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About The Brand Joe's Jeans has been redefining everyday style with its L.a. sensibility and a rock 'n' roll vibe since 2001. Founded by Creative Director Joe Dahan, the brand pioneered the concept of body-specific fits and continues to take a fit-first approach to its premium denim and lifestyle clothing collections. In addition to offering the perfect fit for everybody, Joe's Jeans uses innovative technology to create soft denim fabrics that feel good and stretch with you, but never stretch ou